Telegram will have monetization and a platform for buying ads in channels in 2021

Pavel Durov in his TG channel shared plans for the development of the messenger in 2021 and eset internet security key.

As Telegram approaches the 500 million mark of active users, the costs of servers and traffic are growing. Support for projects of this scale costs hundreds of millions of dollars a year and Pavel Durov paid all these expenses from his own funds, he writes in his message.

Based on this, then Durov gives a list of expected changes:

The company will not be sold like WhatsApp.
Telegram will be around for a long time. The messenger has existed for more than 8 years and since then has pushed the boundaries of what is possible in a number of aspects of communication – in encryption, functionality, simplicity, design, speed.
To fulfill points 1 and 2, Telegram will start monetizing from next year. Thanks to the scale reached, Telegram’s monetization will be unobtrusive.
All current Telegram services will remain free. In addition to them, there will be additional functio

HILVERSUM, NETHERLANDS – FEBRUARY 23, 2014: Telegram Messenger is a free and partially open source cross-platform messenger with a focus on security founded in 2013 by brothers Nikolai and Pavel Durov; Shutterstock ID 178233425; PO: aol; Job: production; Client: drone

ns for business and users with advanced needs. Some of these new features will come with a fee.

All Telegram messaging services will remain ad-free.
Own channel advertising platform will be launched. In many countries, owners of large Telegram channels earn money by showing ads to their subscribers, sometimes through third-party ad platforms. The advertisements they post look like regular messages and are often intrusive.
Telegram channels that will be monetized through an advertising platform will receive free traffic in proportion to their reach. Or, if – in addition to the current free stickers – there are paid stickers with enhanced features, the stickers artists will also receive a portion of the income.
Earlier, Telegram announced the launch of voice chats, and also added the ability to create playlists.